Affordabilty and cost of living

Research priorities

We explore how rising costs impact everyday financial decisions, identifying the challenges our members face and the solutions that help people build greater financial stability.

How are rising costs reshaping financial decision making?

The rising cost of housing, food, utilities, healthcare, and other essentials continues to put pressure on household budgets. Families are making difficult tradeoffs every day to make ends meet, often delaying long-term goals to manage immediate needs.

Our research explores how people navigate affordability challenges, the strategies they rely on, and the policies, products, and resources that can make everyday financial life more manageable.

Key findings

Member spotlight: Emil’s financial health and housing journey

Meet Emil, a New Yorker who shares how affordability impacts his financial security and ability to obtain adequate housing.